Print Smart – a warning

This was for a Print Smart campaign to bring awareness of printing less, saving ink, paper and use other means to deliver content.

Immediately I was inspired by alarmist retro posters and went with the dripping CMYK pools of ink spilling from the printer. Sadly the images was deemed a little too “extreme” as something “safer” was used instead 🙂 Oh well enjoy!

Print Smart campaign
Print Smart campaign
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