For our 2010 Caring for the Community campaign they wanted to do a play off of MONOPOLY with the title PHILANTHROPY. Essentially they liked the Mr.MoneyBags character but, in my mind he stood too much for greed and not community involvement. Enter his children, who are more community aware, or something like that.
Each mark represents a playing piece of sort in time, talent, treasure, etc. These will be used in t-shirts, collateral, etc.