Abba’s Way expanded their father and child weekeneds from a son only to a daughter event as well named Father’s Delight. The illustration here is heavily inspired by the Sleeping Beauty Disney movie promotional and background artwork. I had a blast doing something so based in pure imagination and watercolor style tones.
Abba’s Way is a website that seeks to encourage, educate and equip fathers to engage with their children. They do alot of cool father son outdoor retreats and helpful writings to inspire dads.
I did the full design and implementation for their look and feel based on the logo work I did for them earlier. They wanted an outdoorsy feel with a sense of legacy and tradition. The worn book leather and earthy fabric textures warms up the site and makes it feel worn, aged, and a well of wisdom from dad’s to sons. At least that’s what I was going for 🙂
Here is the final mark I Did for Abba’s Way. it isa great concept influeneced by the works of John Eldredge and his “Wild At Heart” and other related books.
Here is an excerpt fromt heir mission statement…
“Abba’s Way (Abba is Hebrew for “Father “) is a grassroots organization founded by three men with a desire to be better fathers themselves and to teach their sons to become wise men and fathers someday. ”
The W is the path, the Way if you will. While the A is the pinnacle, the peak and appropriately stands for the A in Abba. The colors and style were to inspire outdoors rugged aspects with uses in multiple color treatments or simple knockout white and black.