IT’s that time of year again for the HCA Caring for the Community Campaign!! This year’s theme is SuperHeroes. I wanted to approach the branding in a stoic and idealistic approach. Also the agencies that help the community are the real Heroes and we come along side them as sidekicks int he community.
In Nashville there is a tall skyscraper that locals have dubbed “The Batman Building”. I worked its silhouette into the overall design for collateral. Also I used silhouettes and a basic shapes to down play the silliness that could be associated with Super Heroes and focused in on more the ideal concept of heroics.